Yocum Communications

Robin Yocum
Robin Yocum has 25 years experience as a media relations executive, newspaper reporter and freelance writer.

As a media relations executive, Robin has more than a decade of experience with one of the nation's largest banks and an internationally renowned research firm. In those positions he handled media relations, media training, crisis communications and a variety of other internal and external communications functions. He has placed stories in The New York Times, The Wall Street Journal, OMNI, and Business Week. He also placed a 60-second technology story on Monday Night Football and headed the media relations campaign for the infamous, "Napalm Train."
In his 13 years as a reporter, Robin won more than 25 awards for his writing, including some of the state's top honors. He has been a sports collectibles columnist and is a frequent contributor to several magazines. He was the co-author of the book, "Insured For Murder," the story of the Just Sweats murder-for-insurance scam.

Robin understands both sides of the media and can be a valuable contributor to your communications team. He can help in all facets of corporate communications and media relations in times of crisis and calm.